Orange Tab Local Style
511 & 711
511 & 711 Local Style
Every year on 20th May, we celebrate the jean that started it all, the Levi’s® 501®. Over 140 years later, it’s more popular than ever before. Get in on the celebration.
Watch the story of Levi's
, from invention to icon.
“They are a representation of every single period, the way a good piece of design is.”
- Jim Walrod.
Episode 1 - 501
Goes to work
For the first time Levi's
are worn for their look, rather than function.
Episode 2 - Style
Trace the 501
Jean's journey from the coal mines to the creative class.
Episode 3 - Rebellion
From biker clubs to art movements, the 501
serves as the symbol for counterculture.
Episode 4 - JAPAN
Japan adopts an American icon and turns it into something so much greater.
Episode 5 - MUSIC
Music explores the relationship between music and the 501® Jean.
Show us how you celebrate #501Day
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