CELEBRATING LEVI’S® 501® DAY!

Locally Produced Selvedge Denim for the 145th Birthday of the Blue Jean.

On May 20th, the Levi’s® 501®, the original button fly jean, celebrates its 145th birthday. We like to call this ‘501® Day’ and to mark this occasion, we have launched ‘made in South Africa’, 501® selvedge jeans to celebrate.

Happy 145th birthday to the original blue jean!

This 501® Day, you can find, exclusive to Levi’s Stores, locally produced jeans that are made from imported selvedge fabric. Don’t know what selvedge denim is? Before the 1950s, most fabrics — including denim — were made on shuttle looms. Shuttle looms produce tightly woven strips (typically one yard wide) of heavy fabric.

The edges on these strips of fabric come finished with tightly woven bands running down each side that prevent fraying, raveling, or curling. Because the edges come out of the loom finished, denim produced on shuttle looms are referred to as having a “self-edge,” hence the name “selvedge” denim.

During the 1950s, the demand for denim jeans increased dramatically. To reduce costs, denim was created on projectile looms, however the edge of the denim that comes out of a projectile loom isn’t finished in this same way.

The 501® selvedge jean is available in 2 washes: a classic indigo blue called Rinse and a lightly washed version named Indigo Beauty, both at R1699.

"Denim produced on shuttle looms are referred to as having a “self-edge,” hence the name “selvedge” denim".